Pro Pin
Project Description
As the world of content is growing, users have doubled their engagement using various online platforms. With extreme content inflow in people's daily lives, it's become very tough to keep track of what people really want to indulge in. This case study provides a solution regarding bookmarking online content for future reference or viewing but forgetting it afterwards, faced by many who neglected it without giving attention.
Duration
14 Weeks
Tools
Miro, Figma, Otter, Office 365
My Role
UX Researcher & Designer
Understanding the Problem
Aimed towards building a platform to save online content (like article links, images, posts, Videos etc) Effortlessly on Mobile device while scanning or scrolling in Leisure and refer it online or offline effortlessly through smooth UI on Mobile device.
How to solve user’s problem of bookmarking different type of content on different platforms but forgetting to refer it later or not finding when needed,
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76%
people were using traditional browser based - bookmark & reading lists.
2/3
of people find it difficult while referring that content again or have some possibilities of issues.
50+
responses received in total by conducting a survey using Google Survey.
User Personas
35 yrs | Software Eng. - Reader, Introvert & Techy
Amit K.
Motivation
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Loves Entertainment
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Stay up to date with current tech and news
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Read informative content
Goals
-
Leanr and read
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Get quick links
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Share a lot good content with friends
Frustrations
-
Bookmarks are unorganized mostly
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Sometimes find it hard to backtrack
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Titles clash.
"Saving, gives me sense that, I will refer it someday & never touch it..."
22 yrs | Student - Creative & Extrovert
Sofia Khureshi
Motivation
-
Be perfect as an artist
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Loves online art
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Loves watching Netflex
Goals
-
Get inspired daily
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Stay organized
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Better insights from saved content
Frustrations
-
Need proper Reference back option
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Need to properly organize bookmarks
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Saves on different platforms & forgets
"I make bookmarks to refer it easily for myself..."
User Flow
Through this competitive analysis, it helped me to discover the strengths and weaknesses of each product, and understand how the competition’s user experience can be improved upon.
User Research
User research, desktop research and surveys were conducted to gain a deep understanding of the problem, People consume content in different formats like exclusive article links, images, videos, eBooks (kindle), research papers, and many more.
But from a few types of research, it is proven that people scan the data rather than go thoroughly into the conten
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Competitive Analysis
Through this competitive analysis, it helped me to discover the strengths and weaknesses of each product, and understand how the competition’s user experience can be improved upon.
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App Design
Through this competitive analysis, it helped me to discover the strengths and weaknesses of each product, and understand how the competition’s user experience can be improved upon.
